During my career as a Head of Creative at Northreach, I had the opportunity to drive several exciting initiatives aimed at enhancing our brand identity. One of the standout moments was the introduction of our polar bear element as part of our 2019 rebrand. This iconic symbol became synonymous with our brand, embodying traits like strength and resilience that resonated with our team and clients alike.

In addition to the rebrand, I oversaw the creation of various marketing materials, both online and offline. From producing videos and graphics for social media to redesigning our website, and from designing posters and business cards to innovative wall stickers and branded office supplies, and designing an artwork for Northreach’s merchandise each project was crafted with our brand values in mind. This ensured that our messaging remained consistent and impactful across all platforms.

I’m putting the finishing touches on the new logo for Northreach as the brand undergoes an exciting rebranding process set to launch by the end of April. Keep an eye out for our fresh new look!